Trading between Microsoft and Activision is blocked in the UK

The main factor in the limitation was the great power of the companies that own Windows. Learn more about future participation of Microsoft and Activision

A UK Competition Market Authority (CMA; UK Competition Market Authority, Free Translation  restricted company acquisitions Activison Blizzard Bye Microsoft. This decision was made in light of the issue of innovation in the electronic gaming market, mainly in relation to the future of this area of the country's economy. Of the joint Microsoft e Activision Was evaluated in the 2022 XNUMX month and the contract was denied as a result of the regulatory body's inspection this year at XNUMX. In this article, find the most relevant impact on this case.

What made CMA block the deal between Microsoft and Activision?

A CMA There is a quote for the company that owns it. Windows Controls up to 70% of cloud game services worldwide. In addition to this factor Microsoft Can be obtained from a combination with Activision Blizzard Like a game Call of Duty, Overwatch  And World of Warcraft. Market regulators have also taken into account the power of technology companies in the computer market due to the global computing infrastructure in the cloud. Azure And、 Xbox cloud game.

The initial defense by the software company included some discussion, but through regulators, the British government considered XNUMX's key views to prevent the merger.Does not widely cover various business services Cloud games 」 （ Cloud games, free translations ）, 「Providers that may try to provide a version of the game on unsupported computers WindowsIn addition, the acquisition will damage the market and creativity in the production of electronic games.

How do companies deal with lockdowns?

A Microsoft Will appeal to contract restrictions to maintain its influence in the game market. In this sense, the company submitted a proposal to the UK regulator to clarify the game offered. Microsoft、And the company needs to show on which platform the game is run and under what conditions.

Before the final block decision、 CMA The technical organization suggested that the agreement on the issue should be proposed, with a view to the period ahead of the year XNUMX. Efforts Microsoft It included 2100 emails about the merger plan and 30,000 documents on the transaction.

In a statement, the president、 Microsoft, Brad Smith、The company has promised to maintain the contract and may still review the decision on the restrictions. Also talked to me Berger The procedure between the two companies includes the availability of games on over 15 billion XNUMX devices, and the understanding of European institutions is 「Bad item"

「CMA decisions reject practical ways to assess issues related to [ Commerce ] competition and discourage innovation and investment in the UK. [...] We continue to work to strengthen these arrangements through regulatory review. 」

Separately, CEO position （CEOFrom ） Activision, Bobby Coatick、This news is not to stop trading, and as a way to explain the blockade, he said the UK market tends to be more restricted.

「 News wasn't what we wanted, but the blockade of [CMA ] is far from the final word of this deal. 」

Microsoft has a history of big deals in the game market

Other companies have previously been acquired by software companies. this is、 Boosteroid、 da Ubitas And、 NVIDIA. They started running some games from the beginning Xbox PC、When they get into the range of games from Microsoft. Still 2022 XNUMX month, company that owns a search engine Bing I also got it Nintendo、Further enhance your ability to run competing branded games with your own cloud game service.

If the software company can sign this acquisition Activision、This deal would be worth US$6.87 billion （ almost 35 billion real ）. The event will be historic as it will be the biggest negotiation involving companies investing in electronic games. Nevertheless, negotiations between Microsoft e Activision Approved by regulatory agencies in Saudi Arabia, Chile, Serbia, Japan, South Africa and Brazil.

There is also hope that the reputation as a major player will increase. Bet The company remains a strong position after the final decision of the European Union （ EU ）UE） About the contract. Ah UE We will analyze the case and comment on the estimated date of 22 months XNUMX.

 Goodbye！ PF orders Telegram block in Brazil

Operators are instructed to block access to messaging apps and Google Play, and the App Store should also be removed from the store.

Blockade of telegram Requested by Federal police 4 The app did not cooperate in investigating an attack on a school in Alacruz, Espirito Santo, where the people died. Authorities investigated the cell phones of the 16 responsible persons and found that there were several groups that contributed to the attack and often even funded it.

The blue messenger delivered some information on 21 years 2023 months XNUMX, but the PF called for handing over personal data from these groups so that the criminals could be arrested. Please understand the current situation.

Telegram block in Brazil

After application Pavel Durov Do not meet request Federal police In collaboration with the investigation of recent attacks on schools across Brazil, the following telephone companies Of course Tim, Hi, Vivo You are forced to block access to Telegram via the server.

This measure also affects new installations of apps on mobile phones. Google e Apple Even today （26 days ） will be instructed to remove the app from the Brazilian store. This measure is in response to Telegram's incomplete cooperation during an investigation into anti-Semitic groups directly involved in the attacks that occurred at school from XNUMX to XNUMX 2023. The rules are clear. Brazilians are Telegram's main rivals. WhatsApp Until further notice.

Despite the fact that some information was delivered to PF by PF、 telegram 21 Year 2023 Month As of XNUMX, investigators still need data from the managers of the group identified on the mobile phones of the people involved in the attack. Check some of your orders:

Refusing to provide data on group managers that should not even exist on the platform、 Federal justice I raised the fine per 100 days from R$1 to R$XNUMX. Every day without cooperation only increases spending on Pavel Durov apps. The operator is、 Google e Apple 26 Month XNUMX Receive a statement from the federal police to block access and new facilities on the afternoon of the day. The measurement is immediate.

It is important to remember that this is not the first time a request to block an application in Brazil. 2022 XNUMX Moon, Alexandre de Moraes even asked Telegram to stop working on the land of Tupiniquin. After lack of cooperation in some situations. After the turmoil, the application CEO responded to the request and even created a channel in Telegram to fight Fake News for the 2022 Brazilian presidential election. However, relations with Brazil and other countries around the world have never been good.

Telegram and privacy

Created by Russian brothers Pavel e Nikolai Durov、Big problem telegram Literally a way to provide freedom to all users is that even developers and current CEOs don't know what is being discussed in groups. The big problem is that if a crime occurs or is organized within the platform, the application itself becomes difficult to work with public authorities.

O telegram Available since 2013. The Google Play store alone has been downloaded more than 100 million times. After 「 oust 」 in the year 2022 XNUMX month、 Federal Supreme Court ( STF )、The application was forced to follow the following rules so that it would not be banned from operating in our country:

• Manually monitor 100 of Brazil's most popular channels daily.
• Manually monitor all major Brazilian media daily.
• Ability to mark certain posts in the channel as inaccurate.
• Restrictions on public posts for users who are prohibited due to the spread of false information
• Update of Terms of Use;
• Legal analysis and best practices.
• Advertise verified information.

However, as you can imagine, Telegram and its CEO could not have extensive control over everything being discussed in the group. Evidence of this is that the person responsible for the attack on the school Arras、Only 16 years old, interacted with anti-Semitic groups telegram.

PF was able to track future attacks through research at the Internet Chat Group. All cooperation from social networks and message apps is essential to prevent death.

Until the end of this case、 telegram （ Still ） It was installed and functional in Brazil in the same way as before. The application also does not comment on PF decisions showmetech As soon as the notes are available, they will continue to be available to update the article.

this time  telegram Is it really effective？ Please tell me in the comments！

 Motorola Edge 30 Ultra 5G wins new AI for camera

Smartphones receive updates to capture photos and videos with higher stability and quality without the need for secondary settings

Released in Brazil 2023 XNUMX month a Motorola Invited journalists and influencers to events held in São Paulo ( SP) and focused on introducing the latest cameras Motorola Edge 30 Ultra 5G Available in model software updates.

The device has gained more than interesting news image processing capabilities to get the best quality when recording happy moments. They are already available and will be installed automatically. Displays all information.

What's new in video capture.

A Motorola Has 70 imaging laboratories (60 in Brazil (SP) and XNUMX has Amazonas (AM) ) in Brazil to develop new features and smartphone We are doing research on the use of. A company study revealed that during the event, XNUMX% of the video was less than XNUMX seconds.

The first novelty given to Edge 30 Ultra 5G Has entered Horizontal stabilization. This happens to be done in real time, not after the recording ends. The company has demonstrated that it can see the results at the same time as performing the capture without having to wait for post-processing. An example is capturing content as you climb stairs. This new feature won't let the video play even if everything is recorded. look：

Road bearing the name 「 Cinematic Boke effect 」 Also presented. In fact, you can naturally blur the background without compromising quality. This feature is similar to what is shown. Launch of iPhone 13 And it was attracting attention at the time. I have no choice but to wait for the test to be as great as the company description.

Photos taken with better quality

Another data reported by Motorola 90% of smartphone users take pictures as soon as they launch the app camera Open and don't really care about lens types or other secondary settings. The company does not need to change anything else when taking a picture, as the software intends to do all the work for its customers.

First novelty to capture photos in Edge 30 Ultra 5G Take the name Smart high resolution. Software updates automatically increase the resolution of your photos as soon as your smartphone senses more light in your environment.

Migrating between lenses ( There are 60 sensors on the back of the device ) is also fast and the capture time in high resolution photo mode is shorter. High resolution modes that improve and adapt image quality according to the amount of light available in the environment Motorola Edge 30 Ultra 5G.

Finally, the focus tools have been improved to allow you to perform near flicker. This feature has been confirmed to allow use in places with low natural light and deliver better content.

Night vision 2.0

A Motorola Ended his event, citing news in the middle of the night. 〇 Night vision Updated to provide a wider range of brightness, with even better results. In fact, the software can improve photos by automatically adjusting according to what is available, ( works more effectively in more environments ) he said.

The ability to better capture nighttime content was also introduced during today's event. The company promises to provide clearer, more accurate colors and record better details through an algorithm that applies lighting technology to low illumination scenarios.

Novelty, and other features mentioned in this text, are already available and will be automatically installed on all devices. Motorola Edge 30 Ultra 5G. If you don't already have a Motorola smartphone you can find Per BRL 5.163,99 In Magazine Louisa.

What is the best iPhone to buy in 2023?

New Year, new phone？ Well, at least for a significant portion of the population. Now that the 2023 Moon Debt and the XNUMX Moon Carnival are over, it's time to assume that the XNUMX year has begun. Undoubtedly, this is the moment when many people sit down to organize themselves, plan for the next few months, and identify where they can invest more. So, of course, you've already decided which new smartphone you're trying to buy.

We have prepared a list of the best options to help you make your decision and show you all the great opportunities in choosing a new phone. Ifon For 2023. In this way, the model of the smartphone Apple This year, we can identify the strengths and weaknesses of each device that Apple is currently focusing on.

Select Apple and its iPhone

Why before starting the list iPhone Part of the best option of the year. After all, when a consumer decides to buy a product, he not only buys the device, but the mobile phones sold by the company founded by Steve Jobs give them all the experience, symbols, and Brings functionality. status.

No, or Ifon Selected by magazine for invention this year time Released in 2007. Over the years, the impression remains that the device has evolved and has fallen into the grace of the masses. Today, the brand is considered synonymous with the quality of high resolution cameras and has revolutionized the software download system.

Currently Apple It has different models of XNUMX Ifon Available — Excludes old inventory of discontinued models that may be sold in some stores. It may not seem like a big deal, but evolution is clear when compared to when the company launched its first model. At that time, mobile phones had free space of 4GB to 8GB for data storage.

 Currently, this number has increased significantly, reaching a maximum of 1 TB.
Of course, it cannot be pointed out that 「 this 」 or 「 that 」 is the best option. The choices vary greatly depending on the needs each user needs to meet. Add line iPhone 14 And discontinuation of 11, 13 Pro, and 13 Pro Max devices can confuse the correct path decisions a bit.

However, new mobile phones have different options, whether due to screen size, camera, color variations, storage capacity, or other factors. Therefore, among so many related notes, I listed the best options for Ifon Buy in 2023.

Best iPhone option to buy in 2023

iPhone 14 Pro Max

O iPhone 14 Pro Max It's just a large version of 14 Pro. That is, it has the same A16 Bionic processor, the same camera, and the same features. However, it differs in 6.7 important ways. The 14th is that it has a larger screen of high refresh rate XNUMX inches, and the XNUMX is equipped with a larger battery. In fact, in this list, XNUMX Pro Max is the longest battery life handset.

The new model is excellent in every way. However, it is also the heaviest model, so it is only recommended if you need a really large model. In total, it is 14 grams heavier than the iPhone 34 Pro and 14 grams heavier than the iPhone 37 Plus. Most of the weight comes from stainless steel bodies.

The iPhone 14 Pro Max has the following versions.

Equipped with 128 GB storage per iPhone 14 Pro Max R $ 8.009,99 In Magazine Louisa

Equipped with 256 GB storage per iPhone 14 Pro Max BRL 8.909,99 Magazine Louisa

Equipped with 512 GB storage per iPhone 14 Pro Max BRL 10.709,99 Magazine Louisa

iPhone 1 Pro Max with 14 TB storage BRL 12.059,10 at Pont Julio

iPhone 14 Pro

Analyzing the rear iPhone 14 Pro It looks like the iPhone 13 Pro released last year. However, there is no good asset of new devices there. Magic happens on the front, more precisely on the screen. The display notch, which defined the previous Face ID model, became an area where you could see activity occurring in the background, such as system alerts and when you were calling while listening to music. Function is called Dynamic island.

This new model features an adaptive refresh rate of 120 inches, adjusted between 6.1 ～ 1 Hz depending on the content of the screen. 〇 iPhone 14 Pro It also gets new safety features such as updated cameras, faster processors, always-on displays, iOS 16, and the ability to detect collisions and send emergency alerts via satellite.

In short, that main camera receives a new sensor larger than 48 Megapixel. This does not automatically improve the photo, but it can produce brighter, less noise and more detailed captures. Since Apple Break pixel Split into XNUMX groups and combine them into XNUMX. pixel Greater than. Therefore iPhone 14 Pro This is the best mobile handset XNUMX released in 2023.

The iPhone 14 Pro has the following versions.

Equipped with 128 GB storage per iPhone 14 Pro BRL BRL 7.299,00 ( Pontofrio )

Equipped with 256 GB storage per iPhone 14 Pro BRL 8.199,00 at Pont Julio

Equipped with 512 GB storage per iPhone 14 Pro 9.899,10 Real at Magazine Louisa

Equipped with 1 TB storage per iPhone 14 Pro BRL 10.999,00 at the fast shop

14 iPhone Plus

You can say it 14 iPhone Plus It's a big iPhone 14 and the difference is the screen size. Since the launch of the iPhone XS Max in 2018, those who prefer big screens have only one choice, XNUMX. To pay a lot of money to get a Pro Max model with unwanted additional features ( telephoto camera, high rear camera, etc. ). Display ） Update ）. Many people are already spending too much money on big screen phones, but that should change now.

In summary 14 iPhone Plus With all 14 features, it has a 6.7 inch screen, just like 14 Pro Max, and has improved resolution for watching videos, playing your favorite games and taking great photos. I will. Basically, you can do everything you can with 14, but thanks to the screen it will be much bigger. I know the expanded view doesn't seem to be the most important feature, but it's very helpful for those who have difficulty direct-looking. Not to mention that the A15 Bionic chipset is still installed.

The iPhone 14 Plus has the following versions.

iPhone 128 Plus with 14 GB storage per 6.749,10 Real at Magazine Louisa

iPhone 256 Plus with 14 GB storage per 7.559,99 Real at Magazine Louisa

iPhone 512 Plus with 14 GB storage per 8.819,10 Real at Magazine Louisa

iPhone 14

When first analyzed iPhone 14 It looks like a iPhone 13 Pro processor and camera on the iPhone 13. Basically, this model does not have many new features compared to its predecessor. But that's part of that attraction. After all, the friendliness between models has been seen as a positive point for users of Apple products.

In fact iPhone 14 It's included in features that are rarely or rarely used, but this is not necessarily a bad thing. For example, collision detection has the ability to notify emergency services in the event of a car accident. XNUMX Month will be able to receive emergency SOS via satellite and send messages to emergency agents even in areas where mobile phone radio waves are not received.

Another point is a flat side design. iPhone 14 This is very similar to that of iPhone 12 and 13. This includes a protective ceramic shell and waterproof body. However, the inside of the device has been completely redesigned. The new model rear window is not attached to the trim, making it easy and cheap to repair. I still have an A15 Bionic chipset.

Finally, all phones in the series iPhone 14 For the first time there is a new front camera with autofocus. With the addition of video stabilization tools such as action mode and cinema mode, you can shoot 16K for 24 coma/s on iOS 4, making it an excellent smartphone.

iPhone 14 has the following versions.

Equipped with 128 GB storage per iPhone 14 5.669,99 Real at Magazine Louisa

Equipped with 256 GB storage per iPhone 14 BRL 6.569,99 Magazine Louisa

Equipped with 512 GB storage per iPhone 14 7.699,00 Real at Magazine Louisa

iPhone 13

Not the latest, but sure iPhone 13 It's a great phone. In fact, if you really want an iPhone 14 but want to save money, it's okay to choose 13. Both have basically the same body, the same screen, and the same A15 Bionic processor. The difference is that the 14 processors still have additional GPU cores.

Like its predecessor iPhone 13 It has iOS 16 and a square design. In addition, it supports 5G Internet, MagSafe charging, has a camera very close to that used on the iPhone 12 Pro Max, and is ready for the 2020 topline launch. It can be charged 12 hours longer than 4,5 and about 3 hours longer than new. 14. There are also video versions of Cinematic Mode and Portrait Mode.

iPhone 13 has the following versions.

Equipped with 128 GB storage per iPhone 13 4.679,10 Real at Magazine Louisa

Equipped with 256 GB storage per iPhone 13 BRL 5.390,10 on Amazon

Equipped with 512 GB storage per iPhone 13 BRL 6.290,10 on Amazon

iPhone13 mini

This is to refute those who no longer have small phones. 〇 13 iPhone Mini Great as it has all the features iPhone 13 has. The only difference is the size. Same square edge look, same camera, 5G support. What sets the 13 mini apart is the 5.4-inch OLED screen that supports Dolby HDR. If you think it's too small, remember that the iPhone 8 Plus had a 5.5 inch screen on a much larger body.

Big secrets around 13 iPhone Mini There is no huge bezel up and down like the iPhone of the first XNUMX year. Screen covered with ceramic shell Apple The body is IP68 dustproof and waterproof. It also has an A15 Bionic processor, which delivers the same level of performance as the 14 and 14 Plus.

battery 13 iPhone Mini It tends to last longer with 13 charges than the iPhone 12. However, we recommend purchasing the XNUMX Mini by size alone. People who are not good at small phones may regret it.

The iPhone 13 Mini has the following versions.

Equipped with 128 GB storage per iPhone 13 Mini 4.589,00 Real at Magazine Louisa

Equipped with 256 GB storage per iPhone 13 Mini BRL 5.129,10 at Pont Julio

Equipped with 512 GB storage per iPhone 13 Mini 6.299,10 Real at Magazine Louisa

iPhone 12

surely iPhone 12 Its flat design marks the beginning of the current generation of mobile phones. Apple. Of all the models listed here, this is the oldest and cheapest, especially if you want to get an iPhone with a contemporary look and Face ID.

In addition to the A6.7 Bionic chip, 14G support and MagSafe charging, there is still a 5-inch screen covered with ceramic protection for durability. Buy iPhone 12 and get free space for data storage There is an option to upgrade from 64 GB to 128 GB.

iPhone 12 has the following versions.

Equipped with 64 GB storage per iPhone 12 BRL 3.851,10 on Amazon

Equipped with 128 GB storage per iPhone 12 BRL 4.301,10 on Amazon

Equipped with 256 GB storage per iPhone 12 4.769,10 Real at Magazine Louisa

iPhone SE

The first thing you can imagine is iPhone SE Currently it is a price. After all, this is a major factor in supporting this device. Same body as iPhone 8, the only one with touch ID on this list. Inside, it has iPhone 15, 13 Mini, 13, and 14 Plus A14 processors that use 2017 camera hardware to project computer photos. Apple.

O iPhone SE Added brand classic design and the ability to run the latest version of iOS and apps. A little-known update last year was a back change for this model using glass from the iPhone 13 and 13 Mini. In fact, this is the most accessible way to get all the services. Apple, FaceTime, iMessage, iCloud, etc.

The iPhone SE has the following versions.

Equipped with 64 GB storage per iPhone SE 3.814,19 Real at Magazine Louisa

Other Apple devices to buy in 2023

Indeed, all of the above devices have the following quality standards. Apple You can meet the various professional and everyday needs of your users. If you still can't find what you want, I decided to look for another option. Beyond iPhoneof iPad Monopoly the tablet market.

According to a report released by International Data Corporation (DIC ) Apple Sold 225,000 bottles iPad In the period from 28,8 to 50 2022, product sales at the end of last year increased by XNUMX. To explain the scale of the feat, today the company accounts for almost XNUMX% of tablet sales worldwide.

Depending on your needs iPad That may be the best one for you. In addition to the multitasking features that help optimize your routine, this product has advanced applications such as Photoshop and Microsoft Office.

So could you decide which model to choose in 2023? Feel free to choose the one that best suits your needs and your budget.

See also.

iPhone 15 Pro will be available this year in these eight news!

New LG Soundbar SH7Q offers a cinema experience at home

Don't miss the opportunity to enjoy high quality at home！ With the LG Soundbar SH7Q, Meridian technology and 5.1 channels are all available on all XNUMX devices.

index

1. Meridian quality

2. 5.1 Sound technology

3. DTS and Dolby

4. Accessories

5. Price and availability

6. Specification table

Brazilian market is coming LG Sound Bar SH7Q. The latest acoustic equipment that promises to bring you a movie experience in the comfort of your home, for all qualities As Meridian, Channel 5.1 And that 800W RMS Full power.

When we watch audiovisual work, good sound quality is about as important as images, and with that in mind LG Bring this equipment to Brazil, which can provide clearer and more impressive bass. Sound bar 5 drivers de 3 inches Can reproduce near-sounding sounds and emphasized bass 600W RMS.

O Subwoofer In addition to adding, it accompanies 200W RMS Have power, technology Sound sync wireless This eliminates the need for wiring between the soundbar and subwoofer and facilitates organization.

 

Meridian quality

In the Union of LG When Meridian A world-leading brand in high definition audio .

The XNUMX in charge is a sound system Meridian DSP ( Advanced Digital Signal Processing ) High quality equalization mode is used to allow complete and accurate control of the entire audio signal. Natural sound e Three-dimensional. Everything to adapt and adjust in the most comfortable way to your hearing.

 

5.1 Sound technology

Unlike the system Stereo sound. This has only one audio channel, left and right XNUMX. Som 5.1 Consists of XNUMX 1 audio channel With space Base channel  Also known as Subwoofer.

This composition uses each sound channel used to place sound effects in relation to the viewer's position to provide an immersive and more realistic experience. so LG Sound Bar SH7Q Exists 5 drivers de 3 inches Electronic UM Subwoofer Form a complete package with crisp, ad hoc audio to create an enhanced surround sound experience.

DTS and Dolby

O LG Sound Bar SH7Q I also have technology DTS virtual X. A system that can virtualize cinemas round sounds and play multidimensional sounds that can be moved to the entire room.

When we use DTS: X With technology Dolby Vision e Dolby Atmos. Take the home cinema experience to another level, as it can create greater immersion in audiovisual work.

Accessories

The device also has features AI sound pro A system that automatically adjusts the voice equalization of the played content to make the audio more comfortable and clear Artificial intelligence ( AI ).

In addition to the above technology LG Sound Bar SH7Q Also equipped Sound mode sharing. When connected LG TV Through the processor Alpha 9 Provides a clear and clear sound. Optimize the sound on the TV itself and improve the sound quality.

When used on some LG TVs  LG Sound Bar SH7Q Has function Mode control. This allows you to control the soundbar with the same remote control as your TV.

It's a very versatile device, so it has several types of connections that can be used on virtually any device, regardless of HDMI cable, optical cable, or Bluetooth wireless utility.

Even with all this technology, the equipment Environmentally friendly In other words, the box and Styrofoam are replaced with high density recycled cardboard, and the recycled material such as plastic resin is used.

Price and availability

O Soundbar SH7Q da LG Now you can buy at the desired retail price are $ 3.299,00 As of the date of issue, you can find it in the following promotion Amazon 

Specification table

brand	LG
model	SH7Q
Number of channels	5.1 channel
Potênciadesaída total	800 W
Connectivity	(1 ) Optical system （1 ） HDMI USB Bluetooth
Efeitos Sonoros	AI sound pro normal musics Cinema Clear voice Esportes game Bus Blast / Bus Blast + DTS Virtual: X
Bar dimensions	1200 x 97 x 145
Bar weight	8,6 kg
Subwoofer dimensions	171 x 390 x 261
Subwoofer weight	5,3 kg
Box size	1326 x 482 x 251
Average price	R $ 3.299,00

And what do you think about this new device? Already guaranteed the model? Please tell me in the comments！

 Samsung sells 20.21 million folding smartphones in 10 years

The numbers represent a 300% increase in this sector. Find out how Samsung is important to the growth of folding smartphones and how the company is preparing for the next few years.

They arrived by side dishes and increased the distrust of many people. Some believed that it was just a simple prototype, but some were more excited and novelized to see the future of the phone. Consumers were skeptical when the folding smartphone first appeared, but it cannot be denied that it has changed the notion of today's smartphone.
Evidence of this is, according to the President's estimate Samsung TM Roh, the market moved Last year, about 1 million smartphones of this type To 300% increase in sector. For executives, the numbers are slow but mature. XNUMX A year ago, Galaxy's folding device was, in a nutshell, radical.. But today, it is clear that this innovative and flexible design fits perfectly into the modern lifestyle. As a result, what was new to XNUMX a year ago is now being chosen by millions of people. he says.

If Samsung The numbers are also very good, making it the largest player in the industry. According to statistics released this year in XNUMX、 Koreans make up 87,8% of this segment Registered Sales increase of 2020% or more compared to 300 years. To get an idea, runner-up Fairway is 「 only 」 9,3% Of total sales of segments. According to the report、 DSCC The last XNUMX in the list Shaomi, 2.4%; Loyor 0,3% Market share; and that Oppo, 0.2% Of penetration.

"I'm looking forward to seeing new ways to allow people to do more with their new folding. With the next Unpacked of October XNUMX Day, we see that the impact of our innovation is not just about what technology can do. What can I do"

TM Roh – Samsung President

Finally, Samsung President published more detailed data on folding sales. Of the total sales last year、 70% was a Flip model. The smallest and most affordable version currently in the company's portfolio. others 30% stayed on the Fold model. The top product for those who want to experience the best there （ and those who can afford money ）

TM Roh didn't mention anything new Galaxy Z Fold4 e galaxy Z flip 4. Will arrive on October XNUMX. Date the next edition of Galaxy Unpack. He said what was to come would surprise everyone. Finally, the outlook is、 Samsung As estimates indicate, we will reach more people in the coming years. About 202.5 million folding devices will be sold in 27 years -Mostly Three times last year.

The middle folding can be closed

In the coming years, using the hype experienced in folding cell phone niches. First midrange folding smartphone Arrived at the market. Recently.  Showmetech Released some leaks Mobile Experience (MX) Department. Samsung We have started planning a new project that will take about XNUMX years to complete. Apparently the idea is to create Galaxy Z flip Electronic UM Galaxy ZFold Low price.

The company's current biggest focus is to stop the current model folding wind from being an exclusive premium feature. To get a price idea. Galaxy Z Fold 3. Released last year and can be found on the market Average value of R $ 10. There is no information on the value Korean companies have in mind to sell new models of these intermediate folding smartphones, but the big rule is Galaxy Sales success around the world has been adopted as the basis for creating new devices.

As pointed out in this text, the company has had great success in the folding market, and if it actually launches a new category of models that are somewhat more accessible than what is currently seen Positive results can be even greater than those already registered. Over the last few years.

Successful Evolution

2019, the world Samsung Seeking a revolution. That year Galaxy fold. The world's first true folding smartphone. The Fold line was intended to create a smartphone that could be transformed into a tablet. Despite something magical, the news arrived with distrust. After all, until then, a half-folded screen was uncommon.

The consensus was that if consumers could afford it and weren't afraid to try new technologies, Fold was an amazing technology that fulfilled its promise. display size Tablet It fits in your pocket. Shortly thereafter, it will be the next turn. Huawei this is Kill x. The XNUMX costumes were similar, but the folds were very different.

Fold over time Samsung Taken a new shape. In 2020, XNUMX Galaxy Z Fold 2. It represents a great evolution of the first model and added a tool to make it an innovative phone. Multitasking capabilities have been improved, more applications have leveraged the big screen, and the central fold is no longer noticeable. But more important than that, it's beautiful 7,6 inch display It was even harder. These improvements have proven that the folding ceremony has taken root here and put an end to consumer fear.

In the same year, the following was revealed. Galaxy Z flip A new clamshell-shaped folding that pleases many nostalgic users. Contrary to Galaxy ZFold or Z flip Fold vertically like an old Flip phone、 6,7 inch display Open When. Display call Infinity flex. Oprimeiro Z flip We provided split screen mode, used XNUMX apps in the top half of the smartphone, and another app in the bottom half.

Latest edition, Galaxy Z flip 3 — Despite being a XNUMX subrogation、 Z fold 3 — was announced last year in XNUMX Moon and improved from its predecessor, making it a much faster device with better performance without ignoring its elegant design.

The front camera of Z flip 3 Has been improved to allow quick selfies even with your smartphone closed. Dual rear cameras also deliver faster capture than the first Z Flip. The 1,9 inch front screen Folding screens are even more durable than before, but they make life easier.

together Z flip. It was also announced Samsung Galaxy Z Fold 3、A smartphone that currently represents the best folding technology. With the new model, what was already extraordinary is even better. In it、 Samsung Added pen compatibility Stylus. There were many requests from branded consumers. They also made some adjustments to the equipment. Z fold 3 It improves robustness and waterproofness.

The display has been upgraded to pay attention by reaching an impressive 7,6 inches when opened and to ensure better scratch resistance. After all, Z Fold3 is made to last. Best of all, Samsung has made Z Fold3 the most affordable Fold ever. This is definitive evidence that folding smartphones are becoming more accessible, as expected and predicted in recent reviews.

And for the future？

Today, folding smartphones have already conquered consumers and overcome the distrust that many first held. Major manufacturers of mobile devices are already pursuing this technology. Xiami, TCL And, according to rumors Apple We are already competing outside to present the technology as soon as possible.

Don't be surprised if you see a tablet that will be a big screen when folded in the future, or a TV that can be completely folded. For now, I'm just looking for the potential of this resource. But the major obstacle to the spread of this technology is its high price. Nevertheless, over the years, it is expected that everyone will be able to test everything that folding technology can offer, making it increasingly cheap and accessible.